Officials in China, having double booked a date in August, chose to keep a Beer Festival over China’s first IndyCar race. Chalk it up as a Win for beer.
via Bon Appetit
Bon Appetit gives us a roundup of 5 different ways to carry booze on your bicycle. Put them all together and you can carry a six-pack, a bottle of wine, a flask, a tall boy, and a growler. And you should probably be wearing a helmet.
It’s called the “Cooper Cooler” and it can chill a beer in 1 minute. That’s still slower than I drink them so… better keep innovating.
via NY Daily News
Rugby fans are a big demographic so the Salta beer company has devised a new marketing program to tackle that market.
via The Wall Street Journal
The brewers at Dogfish Head are teaming up with local picklers, Brooklyn Brine, to create the Hop Pickle, a beer soaked pickle. The WSJ has the story in photos.